07 December 2023

Fireside Chat with Umar Qamar, Co-founder of ELO

“In marketing, what matters is relevance.”

Our first edition of the ‘Add a 0 series,’ featuring Umar Qamar, Co-founder of ELO, was truly incredible.

NICF Project Director, Zeeshan Shahid, led an insightful fireside chat with Umar, covering the latest trends and insights in the textile industry and the rapidly growing e-commerce sector.

“The one endorsing the brand should be someone who also buys it, authenticity is key in branding, shared Umar Qamar.

Participants actively engaged in an insightful Q&A session, learning and drawing inspiration from Umar’s expertise.

A big thanks to Umar for joining us and sharing your valuable experience!

We can’t wait for the next one!

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